Marketing

In the field of marketing, there are also known the 4P Marketing Mix :
- Product
- Promotion
- Price
- Place
But in practice the use of all four of the above depending on the goods & services market share as well. In the business world there are two factors, namely external and internal. The external factors are competitors and consumers. While internal factors are capital, human resources, and others. Opportunities & threats in the business world rather than from within but from outside. Derived from the only form of strength & weaknesses of the company itself.

To maximize marketing, do a market segmentation. That is dividing a market into groups based on the typical buyer needs, characteristics, or behavior, which may require a product or a separate marketing mix. While the market targeting is a process for evaluating the attractiveness of each segment and selecting one or more segments which will be inserted. There is also the positioning of the market, which is arranged so that the product can occupy a position in consumers minds are clear, distinctive, and desirable relative to their competitors products.

Also required in marketing a marketing strategy, namely the annual plan and long-term plan. The annual plan is a short term plan which outlines the current marketing situation, the target company, the company’s current strategy, action program, and budget control. While long-term plan outlines the various factors and forces affecting the company’s primary next few years. Planning strategy itself is a process to develop & maintain a strategy that fits between the objectives and organizational capabilities and market opportunities are always changing. There also is a corporate mission statement of what the organization’s goals to be achieved within the wider environment. There are 4 steps in strategic planning:
- Defining the company mission
- Set goals & targets companies
- Designing the business portfolio
- Planning, marketing, and other functional strategies